What’s Your Website Plan?

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As a home builder, it’s crucial to start the year with a game plan for your website. Think of your website as the MVP of your marketing strategy – without it, you’ll find growing and scaling your business difficult.

But what’s the point of having a website if it’s not living up to its full potential? That’s where a solid plan comes in. Set some goals for the year, like increasing website traffic, generating more leads, or improving the user experience. Then create a game plan to achieve those goals. Maybe that means creating fresh content, implementing some SEO tactics, or giving your website a makeover.

Staying up to date with industry trends is also crucial. Just because you’re building homes doesn’t mean you can’t have a cutting-edge website. Consider incorporating virtual or augmented reality to showcase your designs or adding some interactive elements to keep visitors engaged.

And let’s not forget about budgeting. By identifying your website goals, you’ll know exactly how much time and money to invest in your online presence. Don’t skimp on your website – it’s the face of your business.

In short, a plan for your website is non-negotiable for the success of your home building business. Set some goals, stay current, and allocate your resources wisely and your website will be the all-star of your marketing strategy.

Need some help setting goals for your website? Schedule a fit call to see if a Builders Brand Schematic is the right fit for you and we’ll help you create a plan for your website and brand.

Til next time…
CHEERS!
Michael 🙂

P.S. Here are some great ways I can help you grow your business right now:

Contractor’s Success Call: We’ll talk about the concerns you have with your brand and website to see if we’re a good fit to get you moving in the right direction.

Builder’s Brand Schematic: Let’s get started on creating the plan for your new brand and website. When we deliver your plan, you can break ground on your own or hire us as your design-build team to take care of it for you. It’s like hiring an architect for only $595 (NAHB, HBAV, and FABA members receive a $100 discount).

After more than 25 years swinging a hammer helping contractors is near and dear to my heart. I’m here to help.

Michael Pollaci

I know you are just looking for someone who you can trust. But, how do you know? Truth is you can never know. You have to trust your gut on this.

What makes me different and why should you trust me? Unlike most of the techies in this industry, I started swinging a hammer when I was very young. In the late 70’s I was installing aluminum storm windows with my grandfather in Brooklyn. I knew how to bend aluminum on a brake when I was twelve. I spent my teens and 20’s building decks. I spent my 30’s on a roof or on a pick and pump jacks and my 40’s in some kind of construction management capacity. I have held just about every position possible in construction from residential home improvements to large scale and phased commercial construction.

I left construction in 2007 during the market crash and had to reinvent myself. I have completed approximately 150 websites and or projects in varying industries (mostly contracting) and with varying results. To be perfectly frank, the first website I did for a plumber came out horrible. I did it for $500! The point is, I constantly improved my skill set just as I did in construction – from apprentice using a yankee screwdriver to install storm windows in Brooklyn to a project manager managing multimillion dollar projects in Manhattan.

Simply put. I know your business, your day to day struggles and more importantly, your customers. If you are looking for someone who can talk the talk and understand the lingo. Someone who understands your customers. Someone who has been through the trenches. Someone you can communicate with. I am your guy.

If you are looking for just another flash in the pan or someone who will kowtow to you, move on and save us all some time. I am here to work with serious people and produce real results.

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