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Helping Builders and Contractors
Find Their Ideal Clients

Websites & Marketing
That Attract Better Leads

Helping Builders and Contractors
Find Their Ideal Clients

Websites & Marketing
That Attract Better Leads

If you are tired of…

…depending on referrals and the feast or famine cycle month after month.

…trying to do all of your digital marketing ‘in-house’ and getting nowhere.

…wasting time on estimates you know won’t close because you get unqualified leads.

…knowing your marketing could be much more effective but not sure what to do.

Tired of not getting the LEADS you want and trying to figure it out on your own?

You may be a
Builder or Contractor 
And you’ve probably asked yourself the following question 100 times…



Michael Pollaci - Digital StrategistUGH! I know how you feel… I remember those days. I would work all day – I’d be tired, hungry, sweaty, dirty and in no mood but I would have to put on that happy face and get out on those estimates. After all, no work-no pay, right? But I knew full well that out of the 10 estimates (if I could get 10!) I may have scheduled for the week 9 of them were either kicking the tires, price shopping or using my estimate for comparison to another contractor they were going to sign with anyway.

For Pete’s sake. I was passionate about the home improvement industry. I was good at it and I loved stepping back to see how what I did made a difference in people’s lives. I knew they were getting taken by less scrupulous and less capable home improvement contractors. These were real people with real problems not unlike my own. But I was at my wits end!

The problem was I didn’t have a system in place for qualifying my leads. After all, I was: Lead Carpenter, Salesman, Bill Collector, Bill Payer, Babysitter for my Crew and Head Dishwasher in Chief. I was flying by the seat of my pants and hoping for the best.

Maybe you can relate. There was never time to stop and plan. Who am I kidding?! There was barely time to stop and think. Flying by the seat of my pants is an understatement. I felt alone.

I always had one burning question – What can I do that would bring me better leads and better customers?

Insert *sigh* here. Targeted marketing was nearly impossible back then. We had newspaper ads and direct mail. The only thing I could do was better qualify people on the phone before I met with them. My results were okay at best. They were different times.

The bright side. This was before the internet took over our lives. Now we have access to so many tools I couldn’t even fathom back then. I wish I knew then what I know now. I think if I had, I wouldn’t be here to help you right now. I’d be on a boat somewhere off the coast of Aruba.

My clients have found that by using the processes I have created with the new tools we have they are making more money and, more importantly, saving valuable time. Time they can use working on improving their businesses, being a parent, and even enjoying some of the successes they’ve had.

It can be done! A new website and digital marketing plan can help. You can live the life of your dreams and build the company you started out to build. Plus, you can use those skills you’ve got to help all those people improve their home’s and their live’s.

The pressure is on.
Payroll is due in a few days.
Vendors are knocking down the door to get a check.
Your salespeople are dying to talk to anyone with a pulse.
They are all looking to you for answers…

And all you feel is alone.


“It’s impossible to find the time to figure this stuff out.”

“No one understands how hard I am trying.”

“I need help!”

The pressure is on.
Payroll is due in a few days.
Vendors are knocking down the door to get a check.
Your salespeople are dying to talk to anyone with a pulse.
They are all looking to you for answers…

And all you feel is alone.


“It’s impossible to find the time to figure this stuff out.”

“No one understands how hard I am trying.”

“I need help!”

Sound familiar?

Myth #1


“I’ve built my business on referrals and I can grow my business with them.”

Referrals are feast or famine. You can’t depend on them which is probably why you are reading this right now.

Myth #2


“I can do this on my own or teach my admin to do it for me.”

Simple question, WHY?! The best way to move your company forward is for you to do what you do best. Leave the digital marketing and websites to us.

Myth #3


“Digital marketing doesn’t bring qualified leads.”

Digital marketing can create a ton of qualified leads. We find it’s usually the strategy that is lacking and that can be fixed.

Myth #4


“I have too many competitors and I have to take the work that comes my way.”

If you have too many competitors and have to take whatever work comes your way you’re fishing in the wrong pond. Change your pond and become the big fish that people WANT to work with.


The 6 Point Digital Blueprint

Your Blueprint for Digital Success

Helping you save time and make more money
with Websites and Digital Marketing Strategies.




It’s not the next new thing. Trendy now, obsolete later. You will receive timeless strategies that go beyond any trendy tool or tactic.

It’s not for the contractor satisfied with just referrals. This will elevate your sales funnel and help you grow your business. No more feast or famine.

It’s not a new website. A full website redesign project may not be needed at all. Maybe some tweaks are all that’s necessary. What you need is a new strategy.

It’s not for everyone. This is for growth minded builders and contractors who want to see their goals reached and their dreams come to fruition.



Contractor Websites Plus Calendar

MAY 2021

What You Get…

Proven Process

From discovery to planning to adjusting, our process has been crafted over time to deliver high quality leads. But we don’t sit on our laurels – we constantly adjust our process to keep up with digital trends ensuring we deliver results.


We bring the experts to you. Every one of our 6 Point Digital Blueprints is crafted by true experts in their fields. You will have full access to your team of experts and ask any questions you may have.


We deliver a detailed and focused strategy based on our intensive discovery sessions. From your ideal customer to your proven channels for getting leads, we will craft a strategy that will fill your inbox with qualified leads.

Action Plan

Action gets results and results bring success! We will deliver a full report of action items and show you why we know this is the best strategy for your business. We’ll make sure you understand what is happening and why.

Real Deliverables

We build out the first iteration of your website and or your digital marketing strategy. From pouring the foundation to installing the finish trim, we’ll make sure everything is according to spec and working.


Will we guarantee results? Yes.
How? We determine a baseline based on where you are now and what needs to be measured. Our promise: If you allow us to maintain & adjust your strategies as needed, we will produce results. If we don’t, we will refund you in full.

This is where we get into the heavy lifting.

We deep dive into your business and talk about your business’ history, why you got started, your goals, your ideal customer, your existing strategy, your competitors and so much more.

This is extremely important to a successful campaign. We can’t, and more importantly, you can’t reach your goals if you don’t talk this stuff out.

Once we have completed the discovery process and all of the intensives we will bring our experts together and we will create a comprehensive blueprint for you to launch your company to the next level.

We take all the discovery and strategy and create an action plan to accomplish the goals of your new digital marketing strategy. We review the paln with you and your team to make sure evryone is on board then get to pouring the cement for the foundation.

We create a lean business canvas or a snapshot of your plan. We get the main goals, audience and metrics on one sheet of paper to help you understand your strategy. This will also allow you to align all of your other marketing with what is happening on the web. Singular, laser focus is the key to success.

Let’s put the hammer to the nail. We build out the deliverables and get your startegy launched. There may be some items left for later according to our action plan but the point is to move in to your new strategy and start making some sales and collecting data.

You may think we are done but we’re not. Unlike a home that is built to stand for 50 years or more what we build has to be agile and fluid. We have to continuously measure the data to find out where adjustments are needed.

With data in hand we continuously adjust our tactics to be sure your overall strategy is successful. As times change and the online industry changes we remain agile and fluid allowing you to optimize and capitalize on these changes ahead of your competition.


What do I need to do to get ready?

Each session will have a different set of challenges and require a differrent ‘toolbox’. Like building a house, we will give you a full set of plans and set you up for success ensuring you are prepared for all of the sessions and you get optimal value from them. We provide a safe, professional environment and we ask some pretty pointed questions about your business. Be prepared to let down your guard a bit – candor is the best way to get results. Please bring your A-game to each meeting – we will bring ours.

When will I see results?

That is a tough question to answer. Because every client is unique, timelines could vary. Some may have a full website development in their 6 Point Digital Blueprint while others may only need a new overall strategy and get some immediate results from a streamlined Facebook™ Ad campaign. What we promise is that after our process is complete you will have a fully implementable strategy with clearly stated milestones – our goal would be to meet those milestones.

What else should I know?

This is hard work. It is going to take dedication, committment and investment on your part. It is going to take you out of your comfort zone and ask you to talk about things you thought you never would. Your business’s future depends on this and there are no shortcuts. The more quality time and dedication you put into the process, the more value you will get out of it. If you are wishy-washy about this – don’t do it. If you are serious about getting your time back, having more control over your finances and growing your business to leave a legacy for your family, this is the program for you.


How much does it Cost?

How much does doing nothing cost? How much will doing the same thing over and over again cost? How much do you value your family time, your sense of security and your financial independence? We talk about value here and one of the first things we will help you do is start talking value with your potential customers. 

Look, we guarantee if you bring your A game to all the meetings, allow us to implement the strategy we lay out for you, and give us a resonable amount of time to measure the successes, the value you will recieve for this small investment in your business will be immeasurable.

Get in touch with us and we will talk about what your goals are and then we will talk about value… is a division of is a division of