by Michael Pollaci | Aug 8, 2019 | Marketing for Builders and Tradesmen, Off The Ladder, Referrals
WOW! The response to our request for readers to give us their definition of a referral has been tremendous. Please keep them coming using the form below. We have removed the requirement to leave your email so we can assure you this is not some sort of list building...
by Michael Pollaci | Aug 6, 2019 | Marketing for Builders and Tradesmen, Off The Ladder, Referrals
[UPDATE] A dear friend (limey from England…LOL) told me I should include some kind of introductory message so readers understand where I am going with this and I agreed. I am a Networker. I love going to networking events, shaking hands, talking with new faces...
by Michael Pollaci | Apr 4, 2019 | Off The Ladder
I was reading my emails this morning and one of my favorite people, John Stark, sent another in a series of emails about a camping trip he recently took and the wood bundles people were selling in front of their homes on the road leading to the campground. John writes...
by Michael Pollaci | Mar 30, 2019 | Off The Ladder
I’m watching one of my favorite shows, The Profit. Marcus is trying to help two guys who had (I doubt they survived) a line of fishing apparel. One of them is also a radio DJ and Marcus found the man offensive. In truth, I do as well but I think Marcus is being...
by Michael Pollaci | Mar 25, 2019 | Off The Ladder
It was around 9:30 AM and I was on my way to one of the two siding projects I had going. I wanted to stop at the nearby convenience store/gas station to get myself a Yoo-hoo (love that stuff!). As I am pulling up what do I see parked in front of the store: one of my...
by Michael Pollaci | Mar 23, 2019 | Off The Ladder
WOW! That seems like a stupid thing to say. I know what your thinking: “How could the busy season possibly ruin my home improvement business? I’M BUSY! Isn’t that the point?!” Well, yes, the point is to be busy with work but the better point is...
