by Michael Pollaci | Apr 4, 2019 | Off The Ladder
I was reading my emails this morning and one of my favorite people, John Stark, sent another in a series of emails about a camping trip he recently took and the wood bundles people were selling in front of their homes on the road leading to the campground. John writes...
by Michael Pollaci | Mar 30, 2019 | Off The Ladder
I’m watching one of my favorite shows, The Profit. Marcus is trying to help two guys who had (I doubt they survived) a line of fishing apparel. One of them is also a radio DJ and Marcus found the man offensive. In truth, I do as well but I think Marcus is being...
by Michael Pollaci | Mar 25, 2019 | Off The Ladder
It was around 9:30 AM and I was on my way to one of the two siding projects I had going. I wanted to stop at the nearby convenience store/gas station to get myself a Yoo-hoo (love that stuff!). As I am pulling up what do I see parked in front of the store: one of my...
by Michael Pollaci | Mar 23, 2019 | Off The Ladder
WOW! That seems like a stupid thing to say. I know what your thinking: “How could the busy season possibly ruin my home improvement business? I’M BUSY! Isn’t that the point?!” Well, yes, the point is to be busy with work but the better point is...
by Michael Pollaci | Mar 20, 2019 | Off The Ladder
I’ve worked with many contractors over the years, helping them with everything from new home improvement websites to local search engine optimization (SEO) for their home improvement company’s. In all that time I have seen quite a few Google™ rules come...
by Michael Pollaci | Mar 15, 2019 | Off The Ladder
I spent over twenty five years in construction – 15 of them in the home improvement industry. In all that time I have heard business owners ask “How do I get better qualified leads?” at least a million times. Now, in my work helping home improvement...
