by Michael Pollaci | Aug 8, 2019 | Marketing for Builders and Tradesmen, Off The Ladder, Referrals
WOW! The response to our request for readers to give us their definition of a referral has been tremendous. Please keep them coming using the form below. We have removed the requirement to leave your email so we can assure you this is not some sort of list building...
by Michael Pollaci | Aug 6, 2019 | Marketing for Builders and Tradesmen, Off The Ladder, Referrals
[UPDATE] A dear friend (limey from England…LOL) told me I should include some kind of introductory message so readers understand where I am going with this and I agreed. I am a Networker. I love going to networking events, shaking hands, talking with new faces...
by Michael Pollaci | Apr 4, 2019 | Off The Ladder
I was reading my emails this morning and one of my favorite people, John Stark, sent another in a series of emails about a camping trip he recently took and the wood bundles people were selling in front of their homes on the road leading to the campground. John writes...
by Michael Pollaci | Mar 23, 2019 | Off The Ladder
WOW! That seems like a stupid thing to say. I know what your thinking: “How could the busy season possibly ruin my home improvement business? I’M BUSY! Isn’t that the point?!” Well, yes, the point is to be busy with work but the better point is...
by Michael Pollaci | Mar 20, 2019 | Off The Ladder
I’ve worked with many contractors over the years, helping them with everything from new home improvement websites to local search engine optimization (SEO) for their home improvement company’s. In all that time I have seen quite a few Google™ rules come...
by Michael Pollaci | Mar 15, 2019 | Off The Ladder
I spent over twenty five years in construction – 15 of them in the home improvement industry. In all that time I have heard business owners ask “How do I get better qualified leads?” at least a million times. Now, in my work helping home improvement...
