Einstein’s Parable

Planning Your Brand and Website Isn't Rocket Science



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Einstein’s Parable

A good leader has the humility to admit to themselves and others that what they thought would work, isn’t, then have the courage to change. As Einstein said, “Insanity is doing the same thing over and over and expecting different results.

Let’s apply Einstein’s logic to your goals and the plan you created to reach them.

At the beginning of the year, we discussed the importance of creating a plan for your brand and website to help you achieve your business’s goals. Now that a new quarter has begun, it’s time to review your plan to see if it’s helping you reach the goals you set at the beginning of the year.

Have your goals changed? Is your plan moving you towards your goals? Is the plan working for you or are you finding yourself in a constant tug of war with it? Are some parts working and others not? Will you do the same thing this quarter and expect a different result?

Let’s remember that planning for your brand and website goals doesn’t have to be complicated. It’s not rocket science or the kind of physics Einstein researched. A simple plan is better than no plan at all. But a plan that doesn’t adapt to changes in your business or a plan that isn’t working is just as bad as not having any plan at all.

Changing Your Plan

One of the mistakes business owners make is steadfastly sticking with a plan no matter the outcome. They’re too proud or short-sighted to see when they’re plan isn’t working. The hard truth is sometimes our plans just don’t work well. You know, the whole, “best laid plans of mice and men” thing.

It happens.

It happens all the time.

Remember, people depend on you to close on new projects to keep your business afloat and keep them fed. They depend on you for the plan to make that all happen.

Yeah. That sucks.

But, that’s what you signed up for when you decided to open a business.

You decided to be the leader.

And, as a leader, you have a responsibility to your team and customers to have a clear vision of what your company does, who you do it for, and how to reach them.

But sometimes, even with the best plan in place, things don’t go as expected. That’s where adaptability comes in – the willingness to pivot and try something new.

How do I change My Plan?

The key to success is having the humility to admit when something isn’t working, and the courage to make a change. It’s hard. Especially if you’ve invested a lot of time and resources into your original plan. But ultimately, if the plan isn’t achieving your goals, it’s better to accept the fact and change your tact.

With all that being said, you shouldn’t abandon a well thought out plan at the first sign of trouble. It’s important to give your plan time to work and measure its effectiveness. If some parts of the plan are working and others aren’t, focus on what’s working and adjust the rest.

As you study the metrics and gain some insight on how effective your plan is, you may discover new opportunities or challenges requiring a different approach. It’s an ongoing and iterative process and by continuously iterating and adjusting your plan, you have the opportunity to build a strong brand that resonates with your target audience, helps you close more deals, and keeps everyone fed and happy.

After all, isn’t that the point.

What are the Benefits to Changing Your Plan?

There are loads of benefits to adapting your plan as you go rather than being hard-headed and single-minded. It gives you the chance to stay competitive in a constantly changing business. Capabilities, manufacturer product improvements, customer behavior, and trends are constantly changing, and if you’re not willing to adapt, you will fail.

Another benefit is change may lead to innovation in your business model and new ideas. Simply by trying new approaches and taking some calculated risks to reach your goals, you may discover new opportunities helping you stay ahead of the curve and position you and your brand as a leader in your industry.

So, how can you ensure that you’re adapting your plan effectively? Here are a few tips:

  • Set clear goals and metrics

    Before you start your plan, define your goals and how you’ll measure success. This will help you stay focused and make data-driven decisions about whether or not to adjust your plan.

  • Monitor your progress

    Regularly track your progress and be humble enough to adjust your plan if you’re not seeing the results you need.

  • Gather feedback

    Get feedback from your team. Remember they’re in this with you and may have some insights into what’s working and what’s not that you can’t see. Use their feedback to help you make the hard decisions.

  • Be open-minded

    Keep an open mind and be willing to try new approaches, even if they’re outside your comfort zone. You never know what might work until you try it.

  • Learn from your mistakes

    Accept that not every plan will work out perfectly and be willing to learn from them.

Where Can I Get Help Creating a Plan for My Business?

The good news is with a plan and the humility and vision to alter that plan as you go, you can build a strong brand with clear messaging. You don’t have to be the case study for Einstein’s parable. Plan, measure, and iterate. Don’t do the same thing over and over again.

Schedule a Builders Brand Schematic and we’ll help you create a plan to work with people you love to work for on projects you love to work on.

Til next time…
Michael 🙂

P.S. Here are some great ways I can help you grow your business right now:

Contractor’s Success Call: We’ll talk about the concerns you have with your brand and website to see if we’re a good fit to get you moving in the right direction.

Builder’s Brand Schematic: Let’s get started on creating the plan for your new brand and website. When we deliver your plan, you can break ground on your own or hire us as your design-build team to take care of it for you. It’s like hiring an architect for only $595 (NAHB, HBAV, and FABA members receive a $100 discount).

After more than 25 years swinging a hammer helping contractors is near and dear to my heart. I’m here to help.


Picture of Michael Pollaci

Michael Pollaci

I know you are just looking for someone who you can trust. But, how do you know? Truth is you can never know. You have to trust your gut on this.

What makes me different and why should you trust me? Unlike most of the techies in this industry, I started swinging a hammer when I was very young. In the late 70’s I was installing aluminum storm windows with my grandfather in Brooklyn. I knew how to bend aluminum on a brake when I was twelve. I spent my teens and 20’s building decks. I spent my 30’s on a roof or on a pick and pump jacks and my 40’s in some kind of construction management capacity. I have held just about every position possible in construction from residential home improvements to large scale and phased commercial construction.

I left construction in 2007 during the market crash and had to reinvent myself. I have completed approximately 150 websites and or projects in varying industries (mostly contracting) and with varying results. To be perfectly frank, the first website I did for a plumber came out horrible. I did it for $500! The point is, I constantly improved my skill set just as I did in construction – from apprentice using a yankee screwdriver to install storm windows in Brooklyn to a project manager managing multimillion dollar projects in Manhattan.

Simply put. I know your business, your day to day struggles and more importantly, your customers. If you are looking for someone who can talk the talk and understand the lingo. Someone who understands your customers. Someone who has been through the trenches. Someone you can communicate with. I am your guy.

If you are looking for just another flash in the pan or someone who will kowtow to you, move on and save us all some time. I am here to work with serious people and produce real results.

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