Need is the mother of (re)invention

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We all know the old adage ‘need is the mother of invention’. When it comes to today’s economy and the coming recession, need is going to be the mother of reinvention for some of us.

Reinventing yourself is simply the act of identifying things in your life that no longer serve you and changing them for better options. How you approach reinventing yourself will make all the difference. If you look at reinvention as an opportunity you won’t fear it.

New home builds may slow but past downturns have shown people will be looking to invest in the home they already have. So maybe you’re a custom home builder who misses the simplicity of building a deck and the satisfaction of swinging a hammer then looking back at what you created with pride. If that sounds like you, why not go back to building custom decks, basement buildouts, or even custom garages?

To some, the idea of reinventing yourself may seem frightening but, as someone who reinvented themselves 15 years ago, I can tell you it doesn’t have to be. It can be fun, challenging, rewarding, and fulfilling. In fact, I’m in the midst of reinventing myself again with our newest venture Flusso Software (building productivity and workflow software – shameless plug!).

The coming economic turmoil doesn’t have to be catastrophic and reinventing your self doesn’t have to be frightening. If you need anything to help you reposition yourself and your brand please let me know. I’d love to help.

Til next time…
CHEERS!
Michael 🙂

P.S. Here are some great ways I can help you grow your business right now:

Contractor’s Success Call: We’ll talk about the concerns you have with your brand and website to see if we’re a good fit to get you moving in the right direction.

Builder’s Brand Schematic: Let’s get started on creating the plan for your new brand and website. When we deliver your plan, you can break ground on your own or hire us as your design-build team to take care of it for you. It’s like hiring an architect for only $595 (NAHB, HBAV, and FABA members receive a $100 discount).

After more than 25 years swinging a hammer helping contractors is near and dear to my heart. I’m here to help.

Michael Pollaci

I know you are just looking for someone who you can trust. But, how do you know? Truth is you can never know. You have to trust your gut on this.

What makes me different and why should you trust me? Unlike most of the techies in this industry, I started swinging a hammer when I was very young. In the late 70’s I was installing aluminum storm windows with my grandfather in Brooklyn. I knew how to bend aluminum on a brake when I was twelve. I spent my teens and 20’s building decks. I spent my 30’s on a roof or on a pick and pump jacks and my 40’s in some kind of construction management capacity. I have held just about every position possible in construction from residential home improvements to large scale and phased commercial construction.

I left construction in 2007 during the market crash and had to reinvent myself. I have completed approximately 150 websites and or projects in varying industries (mostly contracting) and with varying results. To be perfectly frank, the first website I did for a plumber came out horrible. I did it for $500! The point is, I constantly improved my skill set just as I did in construction – from apprentice using a yankee screwdriver to install storm windows in Brooklyn to a project manager managing multimillion dollar projects in Manhattan.

Simply put. I know your business, your day to day struggles and more importantly, your customers. If you are looking for someone who can talk the talk and understand the lingo. Someone who understands your customers. Someone who has been through the trenches. Someone you can communicate with. I am your guy.

If you are looking for just another flash in the pan or someone who will kowtow to you, move on and save us all some time. I am here to work with serious people and produce real results.

A big house covered with white snow during winter

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High angle view of two carpenters drawing on wooden planks

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